Serengeti Breweries Divisional Team Leader - Sales

Serengeti Breweries Ltd (SBL) operates exclusively in Tanzania and is the 2nd largest beer company with a market share of 17%. It is an integrated demand/supply business with 2 operational breweries in Dar and Mwanza, and a third one being built in Moshi, which is situated in the northern part of the country near the Kenyan border. SBL’s flagship brand is Premium Serengeti lager, which accounts for 85% of SBL sales volumes. The other beer brands are Tusker, Tusker Malt Lager, Pilsner Lager, Senator and Guinness.

Purpose of the role

To direct, control, motivate, lead and train the divisional sales team to achieve agreed sales, distribution, market share and performance objectives through the effective management of both Distributor and Retail sales operations.

Key Accountabilities

• Budget control


• Achieve volume and NSV KPIs


• People capability development by coaching, investing time in mentoring and developing team, supporting the team through change and ensuring that the team understands and performs based the sales incentive framework.


• Develop Distributor Management Programme and Business Plans with Distributor owners / with KPIs maximizing our RTM value chain and working to drive both “Pull” within both distributors and at the retail end, assist distributor management at all levels in the day to day implementation of the plans with particular emphasis on routine coverage and key decision maker contacts of allocated distributors, vehicle loading, route coverage and daily sales analysis.


• Develop and manage retail activity plans based on agreed segmentation standards and matching brands with opportunities.


• Ensure compliance with safety requirements at the work environment.

Qualifications and Experience Required:

· A Bachelor degree in a business related field

· Strong track record in People Management & / or commercial roles within a consumer goods environment

· At least 3 years experience in a similar role

Closing Date: 1 APRIL 2012

TANZANIAN NATIONALS ARE ENCOURAGED TO APPLY.

Divisional Team Leader - Sales