Brand Manager Data - Telkom Kenya

Department: Marketing

Sub department: Product Management

Reporting to the position: Product Manager Data

Role: Responsible for innovation, project management, acquisition, usage, penetration and revenue generation through the services: Fixed Line (PSTN), Fixed Plus (CDMA).

Key Responsibilities

1. Responsibilities / Execution activities

1.1 Innovation & Solution deployment :

% of work time:40

• Plans and deploys various stand alone and combined Data Solutions encompassing all revenue channels including, Data, SMS etc
• Ensuring all product innovations are easy to understand and hence easily adopted by the consumer
• Consistent development and improvement of strategically sound, actionable and targeted marketing business plans that contribute to building Individual, SOHO, SME, and Corporate targets and identification of untapped business opportunities
• Alerts client to new or improved products/services within the individual segments
• Adherence and/or implementation of processes and tools necessary to deliver stretch forecasted revenue targets
• Documented and updated processes current to three months
• In conjunction with the Devices Manager ensure that the devices are relevant to the targeted services. Benchmark with the Industry.

1.2. Acquisition targets and Revenue Growth:

% of work time: 30

• Achieve revenue targets
• Achievement of set Monthly, Quarterly, Semi Annually or Annual Marketing targets in:

1. Account/Subscriber acquisition/connections
2. Usage & Retention
3. Revenue growth
4. Documented and approved business plans for the portfolio

1.3 Financial Management & Reporting:

% of work time: 15

• Ensure internal collaboration, team work development and implementation of key management routines within the team
• Ensuring appropriate feedback is given to enhance business understanding and monitor performance
• Accurate and timely reporting on budget expenditure on a monthly basis
• Participate in regular review of data revenue, generation status, identifying deviations from forecast and implementing measures to rectify/adjust spend relative to forecast, sectional marketing & sales strategy and the marketing strategies of our customers/partners.
• Manage the budget assigned to the Data Services

1.4. Strategic Planning

% of work time: 10

• Create and implement marketing & go to market strategy for Orange and those of our customers
• Documented and approved strategies for marketing products resulting in revenue
• Enhance product strategy through the development of new and innovative products/services for individual and wholesale customers
• Develop strategies for significantly increasing revenues from the product range through the greater use of existing products and the take up of new products.

1.5. Relationship Management:

% of work time: 5

• Build high-level relationships with Enterprise and Residential clients in order to increase Orange market share
• Ensure that both our customers and our internal departments meet the legal and regulatory requirements of a diverse and highly complex market through liaison with all relevant parties
• Work with Principles within the market to advise them of future trends within product development and manage expectation to ensure that they are up to speed on appropriate technology platforms to match future demands.

Education Background & Experience:

(e.g. 2-6 years in a similar position…)

• Bachelors Degree or an advanced Diploma in a Business related field;

Minimum Experience & Essential Knowledge

• 2 to 4 years hands on experience in Marketing Management and Excellent knowledge of Data product management with specific focus on Data charging systems.

Professional Knowledge:

• significant skills in project management and co-ordination.
• Experience in evaluating and implementing new technologies.
• Business knowledge particularly cash flows & financial justifications.
• Experience in vendor management, vendor selection and negotiation.
• Proficiency in Computer packages (e.g. MS Office…)

Professional Skills:

The ideal candidate will have strong individual and leadership skills in the following:

• business acumen, strategic planning, project management, creativity, analytics, oral/written communication, matrix management and teamwork.
• He/She will also possess qualities and characteristic of a person interested in management potential.
• He/She must have the ability to understand in depth Industry / solution and services requirements and think holistically and yet focus on specific areas as necessary (e.g. leadership, problem solving, initiative, results orientation....)
• Strong analytical and Problem solving skills.
• Excellent Negotiation and Presentation skills
• Excellent interpersonal and communication skills (Both oral and written).
• Customer Oriented
• High personal standard. Confident, self-assured, personable and presentable.
• Strong interpersonal and people skills
• Innovative and creative
• Highly organized, conscientious and detail oriented.

The timeline for application is 26th May, 2011.

If you do not hear from Human Resources by 30th May, 2011, consider your application unsuccessful.

Applications are through the website – www.orange-tkl.co.ke