Responsible for conceiving, developing and deploying the country-level marketing strategy for delivering revenue numbers and for ensuring a strong and well positioned product portfolio.
Deliver nationwide marketing activities and ensure acquisition, retention and churn outputs stimulate usage, increase brand and top of mind awareness within the boundaries of the Marketing budget.
1. Define and drive sales & marketing strategy for the country
2. Improve Airtel’s CMS in the Rwandan Market
3. Improve Airtel’s relative position in the marketplace (Revenue Market Share).
4. Sustain dominant Brand Affinity and TOMA in the operation
5. Stimulate increase in Minutes of Use per user across the Network
6. Enhance current revenue streams and develop additional revenue streams though innovative product development, launch, and image management
7. Ensure optimal spend vis-à-vis budget and monitor performance against plan
8. Creation of highly effective Team