Position:
Usage and Retention Specialist
Company:
Professional Approach
City: Dar es Salaam
Job
Description
Two main drivers for
this position: increase ARPU and reduce CHURN.
Usage:
-
Data mining and the generation of databases for weekly
promotional campaigns, based on customer segmentation.
-
Coordination of weekly email delivery and other
communications
-
Reporting results of the different campaigns and on
the increase of usage.
Retention:
-
Reduction of churn through different campaigns
directed to activate dormant customers based on segmentation.
-
Data analysis of consumer behavior to reactivate
revenue stream from existing base.
-
Ensure profitability of the segment and positive
contribution to the overall brand equity.
-
Generation of customer loyalty programs to increase
usage and permanence.
-
Professionally and ethically manage relationships with
business partners (internal and external)
-
Requires a high level proactivity, enthusiasm and
energy to maintain active and drive revenues from Smile’s customer base
Position
Requirements
Essentials:
-
BS in Marketing or related
-
Minimum 5 Years in Marketing from
Service related industries
-
Proactive, energetic, dependable
with high ethical values
Desirable:
-
Marketing experience in the same
industry
-
International experience
Application
instructions : Register on https://www.everjobs.co.tz/, create your
profile and apply to the position.
Usage and Retention Specialist
![Usage and Retention Specialist]()
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