Marketing Coordinator

Country TANZANIA City Dar es Salaam Department Global Sales Closing date 17 April 2015

Job Purpose To publicly position Etihad Airways as a premium airline in trade and consumer market place in Entebbe. Use all elements of the marketing mix to convey Etihad’s key messages. Manage projects that raise Etihad’s profile and generate sales from conception through to evaluation. Work closely with the local Sales and Commercial teams to achieve budgets and targets for Entebbe. Responsibilities   Assist in implementing marketing plan. Work in conjunction with the sales team to ensure that trade accounts hit the necessary revenue targets by implementing targeted & relevant promotions through their Marketing fund. Work with sponsors to ensure that Etihad gains commercially from these sponsorships in terms of brand awareness and sales. Identify opportunities to grow direct business through the direct channel. Create eDMs for trade and guest database as per market requirement. Manage and coordinate Etihad presence at trade shows, exhibitions and promotional events, ensuring that the relevant people are targeted with the relevant messages. Following up all events with targeted communications Build and manage a trade and corporate database which can be utilized by sales and marketing to distribute targeted communications. Maximize local PR opportunities and work closely with the PR agency, managing all trade and consumer PR. Manage local relationships with Tourist Boards and work on co-branded activities that fulfill Etihad’s commercial needs. Manage inventory of stock and giveaways in all Point of Sale. Monitor competitors marketing activities, to ensure that Etihad’s offers and campaigns are competitive in the local marketplace. Requirements Education and Experience: Graduate, ideally with a degree in marketing and a minimum of two years of relevant work experience in marketing. Preferably worked with PR or advertising agency. Training & Knowledge: Excellent written and verbal communication skills High computer literacy Project management skills Very high standard of written English The Individual The Individual should have the right to live and work in Tanzania.

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