Head of Unit - External Relations and Communication Unit : PL-1

  • Position N°: (SAP 50052926)
  • Reference: ADB/12/61
  • Publication date: 28/03/2012
  • Closing date: 18/04/2012

Objectives

The purpose of the Unit is to plan prepare and implement public relations and institutional communication programmes designed to make the Bank better known by its various audiences so as to promote, establish and maintain its credibility and good reputation. The Unit is also responsible for enabling the Bank to better understand how the institution is perceived both internally and externally

Duties and responsibilities

Under the general guidance and supervision of The President, the Head of Unit External Relations and Communication will be responsible for planning, organizing, coordinating and leading the activities of Unit performing the following duties and responsibilities.

  • Acting as the Bank’s mouthpiece on the instruction of Senior Management;
  • Advising Senior Management on public relations and communication issues within and outside the Bank;
  • Planning, preparing and implementing information programmes to keep the public and specific groups (government services, business circles, NGOs, international organizations, the general public, etc.) informed of the Bank’s programmes and achievements;
  • Preparing and implementing communication programmes to mobilize public opinion in favour of the cause for economic and social development of Africa, and the Bank’s activities in this area through the publication of articles and speeches, the dissemination of films, the organization of exhibitions, visits, debates, etc.;
  • Producing and distributing brochures, publications, press reviews, audiovisual as well as electronic documents for the media and public to enhance the Bank’s image, and maintaining good and close working relations with all the medias;
  • Preparing and disseminating press releases, as well as organizing and conducting press conferences and seminars to present the Bank’s views on major economic, political, social and financial problems in Africa;
  • Producing bulletins, information circulars, as well as other publications on Bank activities regularly for to staff, so as to enhance understanding of Management’s objectives and initiatives;
  • Providing advice and assistance required for formulating Bank policies and plans on the design, implementation and dissemination of the Bank’s information products and coordinating the publishing and distribution services for the printed and electronic publications of the Bank;
  • Conducting regular research to enhance knowledge of the attitudes, opinions, and aspirations of the Bank’s major publics; and
  • Implementing the Bank’s information disclosure policy, as well as managing the public information centre responsible for providing information on Bank activities and operations.

Selection Criteria

  • At least a Master’s degree or equivalent in Communication or related field;
  • Preferably a minimum of 9 years of relevant and progressive experience (3-4 years of which in a managerial position) in senior mass communications fields (corporate, non-profit and/or foundation) including public relations, journalism, marketing or related areas, with demonstrated stability and sustained commitment in previous position(s);
  • Knowledge of the media and ability to work well with representatives from different sectors of the media is required;
  • Highly developed analytical and problem-solving skills, including the ability to implement and monitor mass communications programmes and campaigns;
  • Media relations training and experience, with the ability to detect and monitor emerging media interest in a matter and manage issues of media interest that affect the Bank and its diverse audiences;
  • Exceptional writing, editing, verbal and interpersonal communications skills, with portfolio demonstrating published works and high-level creative, thoughtful and polished printed communications collateral.
  • Understanding of and experience with various media software tools. Strong attention to detail;
  • Competence in the use of Bank standard software (Word, Excel, Access, and PowerPoint); knowledge of SAP desirable;
  • Ability to communicate and write effectively in French and/or English, with a strong command of the other language.

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To apply for this position, you need to be national of one of AfDB member countries.

  • Submitted by: Mohamed Mahdi YOUSSOUF, Division Manager, CHRM.1
  • Approved by: Gemina ARCHER-DAVIES, Director, CHRM
Head of Unit - External Relations and Communication Unit : PL-1 Head of Unit - External Relations and Communication Unit : PL-1 Reviewed by Unknown on 9:24:00 AM Rating: 5

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