Marketing Operations Director - Africa

JOB PURPOSE
This leader will be responsible for growing the Tigo business in Africa within the marketing organisation. He / She would have strong expertise in brand positioning, trade marketing, activations, sponsorship/events, merchandising and strategic planning.  In addition, he/ she would have absolute confidence in discussing, advising and deciding marketing issues based on solid personal experience.

THE WAY WE WORK
You are open-minded, passionate and the way you work energises others. You are committed to the timely delivery of a job well done. You behave with integrity and transparency. You understand and have a passion for Africa.

Key Responsibilities

CORE RESPONSIBILITIES
• Design, develop, communicate, secure the integrity of the Tigo Brand
- Define a modern, compelling, powerful brand positioning for Tigo
- Ensure specific below-the-line (BTL) brand guidelines are well established and followed
- Delivering equity growth over time

• BTL Marketing & strategic planning with all countries
- Develop Africa key BTL marketing strategies in light of our overall regional vision and plan
- Lead BTL strategic planning session with markets to ensure plans are robust, forward looking and able to deliver business goals
- Track results, offer support and optimise processes
- Ensure documentation of learnings and continuous sharing and application of best practices

• Lead Pan Africa Activations Campaigns
- Inspire creative excellence and new ways in implementing activations strategy
- Identify scale and synergies
- Provide guidance to countries

• Lead Merchandising/Trade marketing strategy
- Deliver an effective, robust trade marketing strategy
- Coordinate the regional trade marketing/ merchandising purchases
- Ensure cost saving and efficiencies
- Find new ways of reaching the consumers within the trade

• Lead Pan Africa Entertainment Projects
- Develop pan African entertainment solutions in line with business goals
- Lead and coordinate continent wide entertainment projects (music, sports…)
- Align markets and leadership team on pan regional entertainment projects

• Grow the organization:
- Responsible for delivering results as well as grow the organisation
- Create relevant systems and processes
- Train the organisation formally and “on the job”
- Coach on the areas of trade marketing, sponsorship/events, activations, etc…

• Ensure regular competitive/market trend analysis and that Tigo is well positioned to drive strong growth.

Position Requirements

QUALIFICATION AND EXPERIENCE
• University degree, MBA preferred
• Extensive marketing / brand management experience of mass products / premium brands
• Experience in portfolio management
• Experience in managing businesses in Africa

CORE COMPETENCIES
• Brand strategy
• Global/pan-regional leadership experience
• Strong knowledge of the Africa market
• Business analysis & marketing strategic planning
• Trade marketing and merchandising
• Sponsorship & event strategy
• Activations and endorsements
• Integration of teams and businesses
• Influencing from experience
• Passionate and innovative coach
• Fluency in English (knowledge of French is an added advantage)

Marketing Operations Director - Africa