Marketing Assistant

Role Description

• Support RedR to develop and build key contact databases, focusing on target audiences in the Kenyan/East African humanitarian sector (aid workers, HR managers, Learning and Development Managers, Humanitarian Cluster Coodinators etc).
• Support the development of other databases as needed to effectively record information about past course participants.
• Assist with the production of a monthly training news e-bulletin for past and potential course participants.
• Respond to telephone and email enquires from external parties, providing relevant information about RedR as requested.
• Help to develop, with external designer and RedR colleagues, a range of marketing tools for use by RedR staff in Kenya (leaflets, bags, pens, training calendars, wall posters etc).
• Revise course fact-sheets and develop new course fact-sheets where needed.
• Help with the production of ‘meet the trainer’ films for use on Kenya pages of RedR website.
• Support the development of a media contacts database for use in Kenya.
• Source and produce case studies showing the impact of RedR’s training in Kenya and across the region for use in marketing materials and on the RedR website.
• Upload / edit course information about Kenya courses on the RedR website.
• Use social media tools (Facebook, Twitter) and other relevant Kenya-specific humanitarian websites to actively promote courses.
• Help develop external RedR events such as ‘taster days’ and a RedR speaker series.

Person Specification

• Marketing experience, ideally in an NGO setting, and a strong understanding of steps needed to engage with and promote training services to key target audiences.
• Good knowledge of social media channels.
• Experience of Kenya-based media, particular key contacts in the social affairs/humanitarian sector.
• A commitment to RedR’s humanitarian mission and values and a strong interest in or knowledge of the East African humanitarian sector.
• Knowledge of key communications channels used by humanitarian community in East Africa.
• Experience of brand management / brand adherence.
• Excellent writing skills, including good grammar, spelling and accuracy.
• Excellent interpersonal skills including a confident, polite and friendly phone manner.
• Good MS Office and general computer skills.
• Ability to communicate clearly and effectively with colleagues in order to undertake tasks.
• Cheerful, hands-on and methodical attitude.
• Able to undertake basic administrative tasks such as document and information collation, filing, creating word documents, simple spreadsheets etc.
• Database management experience desirable.
• Web content management system (CMS) experience desirable.
• Ability to work calmly to deadlines and under pressure.
• Organised with excellent attention to detail.

Expectations, Authority and Accountability

• We expect all volunteers to undertake the agreed responsibilities in a professional manner and to work in a spirit of mutual respect for colleagues in RedR.
• We would expect you to demonstrate behaviour that is consistent with RedR’s values.
• You will be provided with a briefing to the role and responsibilities and support where identified either pre assignment or during assignment.
• We would encourage you to engage in the nature of RedR’s work such as attending country briefings/talks, reading e-bulletins, newsletters and other materials, where available.
• You are accountable to the Programme Manager in terms of your activities and tasks.
• The Programme Manager is accountable to you for ensuring a clear role brief, support and for ensuring your health and safety in the workplace.

Desirables:

• Install, maintain and update the network, system and software; establish and implement internal IT policies and guide users about appropriate usage of equipment and relevant software;
• Arrange timely replacement of hardware and periodically check equipment for smooth operation.
• Maintain proper documentation of IT inventory & network.
• Ensure timely backup of user’s data and emails.
• Provide IT support to all users and update all systems requirements.

How to apply:

Please submit your application form to HR.kenya@redr.org.uk before close of business on 27th September, 2013.

Due to our limited resources only shortlisted candidates will be contacted. Please assume you haven’t been shortlisted if you haven’t heard from us 3 weeks from the closing date.