Serengeti Breweries Ltd (SBL) operates exclusively in Tanzania and is the 2nd largest beer company with a market share of 27%. It is an integrated demand/supply business with 2 operational breweries in Dar and Mwanza, and a third one being built in Moshi, which is situated in the northern part of the country near the Kenyan border. SBL’s flagship brand is Premium Serengeti lager, which accounts for 50% of SBL sales volumes. The other beer brands are Uhuru and Kick. In addition SBL produces and markets Vita-Malt. SBL is a subsidiary of East Africa Breweries Ltd (EABL) – which is in turn partly owned by one of the world’s biggest alcoholic beverage companies, Diageo. Diageo boasts some of the world's biggest spirits brands which are sold in the country such as Johnnie Walker, Smirnoff and Bailey's to mention a few.
The company is an integrated demand/supply business with 3 operational breweries in Dar Es Salaam, Mwanza, and a third one in Moshi, which is situated in the northern part of the country near the Kenyan border. SBL’s flagship brand is Premium Serengeti lager, which accounts for 50% of SBL sales volumes. The other beer brands are Tusker, Guinness, Tusker Malt, Kick and Pilsner.
Purpose of Role:
The Area Sales Manager is accountable for achieving brilliant execution with customers through leading an Area Field Sales team through:
• Ensuring that all sales objectives are strategically aligned; ensure sales reps (CRRs – Customer Relations Representatives) focus on high value activities and tasks
• Support the updating of sales force standards & expectations, and ensure these are delivered by the sales teams
• Support sales leaders where relevant with the process of defining, managing and cascading targets throughout the sales force
Top 3-5 Accountabilities
• People capability development through coaching and accompaniment based on the Structured call
• Embedding the Diageo Standards Of Excellence as the way of working
• Drive volume Pull from the Distributor with a focus on the retail end.
• Drive a strong culture of Compliance, ensuring adherence to COBC and Health and Safety requirements in the work environment.
• Where necessary, supports Distributor partners / with KPIs maximizing our RTM value chain and working to drive volume “Push and Pull” with a focus on the retail end. Ensure that weekly purchase plans and daily stock positions are communicated on time.
• Build the Structured Selling capabilities ensuring that Sales Reps execute the 8 steps of the call with every customer, use the 6 selling tools effectively and are proficient using the persuasive selling structure
Qualifications and Experience Required:
• At least 5 years experience in a similar role working with customers at the outlet level
• Good understanding of how Field Sales operates within the Sales organisation
• People management and coaching experience
• Decision-making skills and input into the strategy of a Field Sales organisation
• Exposure to the wider Sales / Commercial and Marketing organisation
• A business related degree or equivalent
https://sjobs.brassring.com/1033/ASP/TG/cim_jobdetail.asp?SID=^UJXJY2pjpUNZ7moc8lIlnKNLNKtACwFgBzPTNQuBFZ_slp_rhc_GW0m60UTzKJIgMPb6bolN&jobId=2032076&type=search&JobReqLang=1&recordstart=1&JobSiteId=208&JobSiteInfo=2032076_208&GQId=0
The company is an integrated demand/supply business with 3 operational breweries in Dar Es Salaam, Mwanza, and a third one in Moshi, which is situated in the northern part of the country near the Kenyan border. SBL’s flagship brand is Premium Serengeti lager, which accounts for 50% of SBL sales volumes. The other beer brands are Tusker, Guinness, Tusker Malt, Kick and Pilsner.
Purpose of Role:
The Area Sales Manager is accountable for achieving brilliant execution with customers through leading an Area Field Sales team through:
• Ensuring that all sales objectives are strategically aligned; ensure sales reps (CRRs – Customer Relations Representatives) focus on high value activities and tasks
• Support the updating of sales force standards & expectations, and ensure these are delivered by the sales teams
• Support sales leaders where relevant with the process of defining, managing and cascading targets throughout the sales force
Top 3-5 Accountabilities
• People capability development through coaching and accompaniment based on the Structured call
• Embedding the Diageo Standards Of Excellence as the way of working
• Drive volume Pull from the Distributor with a focus on the retail end.
• Drive a strong culture of Compliance, ensuring adherence to COBC and Health and Safety requirements in the work environment.
• Where necessary, supports Distributor partners / with KPIs maximizing our RTM value chain and working to drive volume “Push and Pull” with a focus on the retail end. Ensure that weekly purchase plans and daily stock positions are communicated on time.
• Build the Structured Selling capabilities ensuring that Sales Reps execute the 8 steps of the call with every customer, use the 6 selling tools effectively and are proficient using the persuasive selling structure
Qualifications and Experience Required:
• At least 5 years experience in a similar role working with customers at the outlet level
• Good understanding of how Field Sales operates within the Sales organisation
• People management and coaching experience
• Decision-making skills and input into the strategy of a Field Sales organisation
• Exposure to the wider Sales / Commercial and Marketing organisation
• A business related degree or equivalent
https://sjobs.brassring.com/1033/ASP/TG/cim_jobdetail.asp?SID=^UJXJY2pjpUNZ7moc8lIlnKNLNKtACwFgBzPTNQuBFZ_slp_rhc_GW0m60UTzKJIgMPb6bolN&jobId=2032076&type=search&JobReqLang=1&recordstart=1&JobSiteId=208&JobSiteInfo=2032076_208&GQId=0
Serengeti Breweries Area Sales Manager - Mara region
![Serengeti Breweries Area Sales Manager - Mara region]()
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