Digital Strategy and Planning Manager

Position Overview:

To lead a cross-functional team in developing, deploying, and measuring CRM, precision marketing and digital initiatives for North America Marketing group. The objective of the CRM program is to build brand loyalty and increase product consumption. Marketing platforms include web, social and mobile.

He/she will support brand and customer promotions and strategic marketing partnerships as well as manage agency and vendor relationships. Lead the development of digital strategies and measurement methodologies that provide business leaders the information required to make Marketing Investment Decisions.

Accountable for proving business building impact of digital and CRM programs. Lead execution of all aspects of a successful CRM/Precision Marketing strategy – campaign planning, agency briefing, budgeting/financial, audience segmentation.

KEY DUTIES/RESPONSIBILITIES:

  • Lead the strategy development and activation of the digital components within key brand initiatives. Write creative briefs that clearly articulate communication objectives and success criteria in order to inform and direct agency work and creative development. Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, licensed or specialty merchandise, etc.) to direct their work activities in order to generate concepts for effective execution of marketing programs and objectives (e.g., drive trail, increase loyalty).

  • Participate in the annual planning to guide, consult and provide thought leadership to on the digital components of the brand plans. Identify the needs and business objectives brands and customers in order to provide marketing services tailored to meet units' brand and business needs. Provide leadership in building organizational capabilities by identifying needs or gaps, creating a plan to close gaps, and ensuring plan execution.

  • Lead key strategic initiatives that span across brands, but advance digital capabilities for the organization. Develop and coordinate cross-functional project plans and critical paths by utilizing project planning tools (e.g., MS project, periodic team meetings) in order to ensure timely in-market commercialization of breakthrough innovations.

  • Have awareness and knowledge of the external landscape of digital and be able to consult and leverage that knowledge internally. Assess in-market potential of innovation concepts in order to maximize volume potential and minimize duplication of effort by utilizing effective communication and collaboration skills. Measure return on investment in order to ensure proper resource allocation.

  • Must be able to determine how digital can deliver the goals of a brand program. Be able to look at previous initiatives and determine what worked and what didn’t to form future recommendations. Understand how new technologies and consumer behaviors are evolving to inform ideation. Have unique ability to understand measurement in the digital space and be able to guide and direct brand and customer teams on the output of those measurements.

  • This role requires ability to make independent decision making on best course of action to inform digital strategies. This role will then largely be cross-functional leadership, influencing and consulting to inform decision making and then drive the day to day project management and direction to the agency.

  • 7-10 years experience in digital marketing. Experience in mobile, web, social and precision marketing. Strong project mgt skills. Ability to lead cross-functionally.

Education: Bachelor’s Degree or equivalent work experience

Related Work Experience: At least 7 years

Core Competencies

  • Drives Innovative Business Improvements: Develops new insights into solutions that result in organizational improvements; promotes a work environment that fosters creative thinking, innovation and rational risk-taking.

  • Balances Immediate and Long-Term Priorities: Seeks to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals.

  • Delivers Results: Focuses on the critical few objectives that add the most value and channels own and others' energy to consistently deliver results that meet or exceed expectations.

  • Imports and Exports Good Ideas: Relentlessly seeks, shares and adopts ideas and best practices in and outside the Company and embraces change introduced by others.

  • Develops and Inspires Others: Builds and maintains relationships that motivate, guide, and/or reinforce the performance of others toward goal accomplishments. Develops self and others to improve performance in current role and to prepare for future roles; seeks and provides feedback and coaching to enhance performance.

  • Sets a Winning Example: Demonstrates integrity, including placing Company interests ahead of personal agendas; Makes sound decisions and follows through on them; Demonstrates passion for the Company and its products


Honesty and integrity have always been cornerstone values of The Coca-Cola Company. Our passion for people of integrity mirrors our spirited drive for total quality in our brands. These and other elements allow the company to sustain strategic practices and drive business performance. The Personnel Integrity Assurance Program is another step toward making The Coca-Cola Company the premier workplace.

This process includes a pre-employment background investigation that applies to all applicants employees and contractors of the company. The scope of this inquiry may cover such elements as education employment history a criminal history check reference checks and a pre-employment drug screen.

Designated countries or sensitive positions within the company may have more stringent standards.

At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.
Digital Strategy and Planning Manager Digital Strategy and Planning Manager Reviewed by Unknown on 2:41:00 AM Rating: 5

No comments:

JOBS CATEGORY

Tanzania Kenya NGO JOBS Uganda Best Jobs Consultancy Rwanda ICT JOBS Administrative United Nations Sudan Best Jobs Finance Health - Medical Engineering Ethiopia Education Agricultural Lecturer Human Resources Somalia Media Congo - Kinshasa Legal Jobs Bank Jobs Monitoring and Evaluation Mining World Vision Burundi Procurement African Barrick Gold Accountant Zambia Sales and Marketing US EMBASSY East African Community Mozambique Telecoms Research CARE International Save The Children Plan International Arusha Malawi South Sudan Oxfam Scholarships African Development Bank Finance and Administration SafariCom Aviation The Commonwealth American Embassy Sales Zanzibar Environmental Catholic Relief Services Dar es salaam USAID Operations FHI 360 UNDP Security World Bank Economist TradeMark East Africa Unicef Hospitality Managers International Rescue Committee (IRC) Restless Development Accounting Civil Engineers AMREF Morogoro Utumishi AfDB African Development Bank COOPI - Cooperazione Internazionale Driver - Logistics Path International Mwanza African Union Tigo Jobs Marketing Mbeya Teaching Au African Union PSI Population Services International Pwc PricewaterhouseCoopers East African Breweries North Mara Gold Mine ACTED Djibouti Malaria Consortium Bulyanhulu Gold Mine DFID Driver Buzwagi Gold Mine Jhpiego COMESA FINCA JOBS International Jobs Adeso Danish Refugee Council Kilimanjaro Nairobi Coca-Cola Handicap International Pact International Rio Tinto Solidarités International Tender EGPAF Elizabeth Glaser Pediatric AIDS Foundation Logistics Serengeti Breweries Ltd Nation Media Group Africare Norwegian Refugee Council Samaritan's Purse Chemonics International COUNTRY DIRECTOR ICAP of Columbia University InterShips Precision Air RwandAir Marie Stopes International (MSI) Serengeti Breweries Volunteer Climate Change IGAD Tetra Tech ARD Agriculture Jobs Dodoma Iringa One Acre Fund Project Management Clinton Health Access Initiative (CHAI Technoserve Twaweza East Africa ActionAid Lutheran World Federation SADC Secretariat Tanga Vso International ACDI/VOCA Halmashauri Agha Khan Kenya Commercial Bank World Agroforestry Centre Deloitte East Africa International Organization for Migration (IOM) COMESA Secretariat: Software Engineering Safety and Security Shinyanga Jobs Tanzania Breweries Pathfinder International World Health Organization KPMG TANROADS Tanzania Electric Supply Company British Council Futures Group KCB BANK UN-Habitat WFP World Food Programme Barclays GEITA GOLD MINING TANESCO Electrical Engineer Food and Agriculture Organization GOAL Mombasa Tabora WWF World Wide Fund for Nature Microsoft Tanzania Ports Authority East African Development Bank Family Health International (FHI) IBM EAST AFRICA IntraHealth International Mercy Corps SERIKALINI - GOVERNMENT OF TANZANIA AccessBank Community Development Jobs Data Base Management Google Africa ICAP - TZ KEMRI/CDC Program WaterAid Tanzania Auditor SNV International Stanbic Bank Amnesty Horn Relief Kampala Management Systems International (MSI) Standard Chartered Bank VETA Christian Aid DIAMOND TRUST BANK Helen Keller International Help Age Mtwara Uganda Telecom Airtel Africa Equity Bank Internships Marie Stopes TCRA Web Development B B C WORLD SERVICE Human Rights Kigali Makerere University Nile Basin Initiative Kenyatta University Kigoma Mzumbe University NSSF National Social Security Fund Nile Breweries Limited Tulawaka Gold Mine University of Nairobi kenya Airways Bank of Tanzania Graduates MTN Muhimbili National Hospital Nepad Partners in Health Room to Read SUMATRA UNWOMEN African Wildlife foundation (AWF) KEMRI Kagera Librarian MENTOR Initiative Trainee USAILI - INTERVIEW Uiversity of Nairobi WaterAid International icipe Project CAFOD - Catholic Agency for Overseas Development Egerton University EngenderHealth Goal Ireland Kenyan Banks Lake Victoria Basin Commission Peace Corps TANAPA TASAF Tanzania Social Action Fund Zanzibar University ACB AKIBA COMMERCIAL BANK AGRA Alliance for a Green Revolution in Africa Advans Bank Ethiopian Airlines Freedom House IITA International Institute of Tropical Agriculture Legal Moshi NMB BANK Resolute Tanzania Singida Uganda Uganda National Roads Authority University of Dar es salaam University of Dodoma British High Commission ChildFund EWURA FilmAid International NECTA TPDC Tanzania Civil Aviation Authority (TCAA) United States International University World Concern Aga Khan Foundation CBA Commercial Bank of Africa Ecomist Ernst and Young IUCN International Union for Conservation of Nature International Medical Corps Islamic Relief Kakira Sugar Musoma National Institute for Medical Research OPEN UNIVERSITY OF TANZANIA Relief International TAA Tanzania Airports Authority Trócaire Uganda Revenue Authority VODACOM TANZANIA VSF Belgium Architects Hivos IFC International Finance Corporation Ifakara Health Institute Inoorero University International Commercial Bank Kenya Red Cross Society MADEREVA Medical Oil and Gas Pwani University College SOKOINE UNIVERSITY Tumaini University Water Engineering AWF African Wildlife Foundation Acacia Mining Accounts African Virtual University Altima Africa Ardhi University Bank of Uganda Business Development Concultancy Del Monte Kenya Embassies Kenya Airports Authority Lake Victoria South Water Services Board Mara National Bank of Commerce RECORDS MANAGEMENT JOBS RUKWA Ruvuma Search for Common Ground Songea TTCL Tanzania Telecommunications Company Limited Unilever War Child International Zinduka Afrika ACORD AKU ​Aga Khan University Africa Nazarene University Africa Rice Center (AfricaRice) Aga Khan Health Services CRDB BANK Commercial Bank of Africa Daraja Tanzania Engineers Registration Board (ERB) Fina Bank International Potato Center International Potato Center (CIP) Intrahealth Jomo Kenyatta University Kilimanjaro Christian Medical Centre Kyambogo University Lindi Jobs MCL Mwananchi Communications MUHAS-harvad Moi University NBC BANK National University of Rwanda Ngorongoro Conservation Area Authority Njombe Nuru International Nzoia sugar Company RTI International SUA SOKOINE UNIVERSITY OF AGRICULTURE THE LAW SCHOOL OF TANZANIA TRA Tanzania Revenue Authority Tanzania Postal Bank The Foundation For Civil Society Udhamini wa Masomo Western Union AIR TANZANIA Action Against Hunger (ACF) Agricultural Society of Kenya BRALIRWA Bondo University College Caritas Comoros Concern Worldwide Conservation Jobs Consolidated Bank of Kenya DHL Express Ewaso Ngiro South River Basin Development Authority Geologist Gulf African Bank INSTITUTE OF ADULT EDUCATION Jomo Kenyatta University of Agriculture and Technology Kabale University Kabale University (KAB) Kenya Ports Authority KickStart International MORUWASA Morogoro Urban Water and Sanitation Authority MSH Management Sciences for Health Mumias Sugar Company Nairobi Hospital Nkumba University Rural Electrification Agency SOKINE UNIVERSITY SONGWE STAMIGOLD Stores TACAIDS TARURA TCU Tanzania Commission for Universities Tullow Oil World Lung Foundation (WLF) ALAF Limited Aga Khan Development Network (AKDN) Aga Khan Hospital Air Malawi American Refuge Committee BENKI YA POSTA - TPB BANK BTC Belgian Technical Cooperation Bhttp://www.blogger.com/img/blank.gifank of Tanzania Bioversity International CHF International Customer Service Jobs DANGOTE DIT DAR ES SALAAM INSTITUTE OF TECHNOLOGY Danida Dar es Salaam Institute of Technology Daystar University ECOBANK ETDCO Electrical Transmission and Distribution Construction and Maintenance Company European Union IFM INSTITUTE OF FINANCE MANAGEMENT INSURANCE JOBS - BIMA ITECH Internews® Network KUITWA KAZINI Kenya Accreditation Service Kenya Polytechnic University College Kilombero Sugar Company Kisii University College Kisumu Laboratory Jobs MSD MEDICAL STORES DEPARTMENT MSF Switzerland Management Sciences for Health Manyara Maseno University Ministry of State for Planning Muteesa 1 Royal University Médecins Sans Frontières NIDA National Identification Authority Narok University College OSHA Occupational safety and Health Authority Open Society Initiative for Eastern Africa (OSIEA) PA PAC PEPSI POLICE - POLISI Petroleum EngineerS RWANDA HOUSING AUTHORITY Seychelles Songas TBC TANZANIA BROADCASTING CORPORATION TBS TANZANIA BUREAU OF STANDARDS TFDA TANZANIA FOOD AND DRUGS AUTHORITY TIB - Tanzania Investment Bank Tanzania Mortagage Refinance Company Tanzania Teachers’ Union Transmara Sugar Company Tropical Pesticides Research Institute Tumba College of Technology Twiga Cement UNESCO UNOCHA Umma University University WRP Walter Reed Project ZANTEL ao uga
Powered by Blogger.