DISTRIBUTOR MANAGER (2 POSITIONS)
Context/Scope
Serengeti Breweries Ltd (SBL) operates exclusively in Tanzania and is the 2nd largest beer company with a market share of 25%. SBL is a subsidiary of East Africa Breweries Ltd (EABL) – which is in turn partly owned by one of the world’s biggest alcoholic beverage companies, Diageo. The company is an integrated demand/supply business with 3 operational breweries in Dar Es Salaam, Mwanza, and a third one in Moshi, which is situated in the northern part of the country near the Kenyan border. SBL’s flagship brand is Premium Serengeti lager, which accounts for 50% of SBL sales volumes. The other beer brands are Tusker, Guinness, Tusker Malt, Kick and Pilsner.
SBL has 3 fully operational breweries in Dar es Salaam, Mwanza and Moshi with a combined capacity of 1.3m Hls. Moshi has a capacity of c600khls per annum and a scope to expand to more than 1 million in F14.
Purpose of the role
The Distributor Management is accountable for leading the RTM in the Division and developing and sustaining amazing relationships with our key distributors. They develop and drive our TBB RTM Strategy and joint strategy/plans with selected distributors. Direct performance and P&L responsibility and a strong focus on working with distributors to develop the capability within their organisations.
Key Accountabilities
This role is instrumental to ensuring that our brands are available at “arms reach” across our targeted channels. Accountabilities will include:
The Distributor Management is accountable for leading the RTM in the Division and developing and sustaining amazing relationships with our key distributors. They develop and drive our TBB RTM Strategy and joint strategy/plans with selected distributors. Direct performance and P&L responsibility and a strong focus on working with distributors to develop the capability within their organisations.
Key Accountabilities
This role is instrumental to ensuring that our brands are available at “arms reach” across our targeted channels. Accountabilities will include:
· Route to Consumer – ensuring Serengeti Breweries have the optimal route to market appropriate to their strategic commercial goals
- Transforming the Distributor Management capability of our in market teams and improve the capability of our Distributor partners
The incumbent will be instrumental in causing the transformation across our customers, our sales teams, and the wider organisation in the region. Key stakeholders will include:
· Sales Leadership teams in market
· Key support functions to enable the change (Finance, Marketing, HR, Comms, etc)
Distributors partners
Qualifications and Experience required
• University graduate.
- A strong and broad, 4 to 6 years track record in Sales and/or General Management at a leadership level. Marketing experience is also very valuable. Particularly important is previous P&L accountability and significant Distributor Management experience.
- Financially literate, understands and interprets financial data effectively.
Distributor Manager - South and Lake
Serengeti Breweries Distributor Manager - South and Lake
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