The Brand Manager – Tanzania is responsible for leading the execution of key marketing projects affecting the market; ultimately delivering positive volume & brand love growth. The role’s responsibilities are:
a) Supporting the implementation & execution of country marketing plans
b) Monthly brand business (consumer, shopper, retail) & DME tracking
c) Leading the Adaptation of BU Marketing Programs with local insights.
The Company’s effort in building a strong consumer insight driven business growth model, coupled with development of scalable programs & tools for implementation by our Bottling partners is critical to our short and long-term business success. This person will be a key contributor in shaping the relationship and strategic plan development with these partners.
The key purpose of this role is to execute market brand programs collaboratively with the Bottler Marketing & Operations teams to ensure implementing a strong path to consumer-driven business growth. These programs will require the individual to collaborate with the Franchise Operations, Franchise Managers, Other functions (Finance, IMCC, Operations, Supply Chain, and the Bottlers Marketing & Operations teams to ensure complete delivery of the agreed plan. Lastly, this individual will be required to provide regular business tracking analysis covering their Market.
The key means to achieve these goals are the development of diagnostics, strategies, content, and capability within their region of responsibility. The work of the individual requires leveraging the collective intelligence of our system, through a collaborative approach with their Franchise Leaders, all other Franchise, CEWA and Bottler Ownership Markets. They need to drive the execution and build / adapt their Marketing Plan content in partnership with Creative Agencies, build key marketing competency skills for personal and professional development and act as the key integrator on their projects.
The Initiatives (both consumer and shopper programmes) this person will leverage, create or adapt will be built from local market insights to ensure their local plans are highly resonant across their consumers and will change beliefs, attitudes and behaviours about the brands under their scope, which will lead to incremental brand consumption and purchase ( and ultimately brand love ). They will need to have strong project management skills to ensure programs are efficiently developed and a rigorous ability to measure and analyse the performance data from their markets/programs.
KEY DUTIES/RESPONSIBILITIES:
•Leads Execution of key components of marketing programs; including overall project management agency day-to-day logistics.
•Provides Thought Leadership Regarding How Their Projects/Programs Should Be Adapted & Operationalized Using Local Insights; creating recommended action plans for Franchise Strategy Leader approval.
•Provide proactive budget management and contingency planning to ensure delivery of agreed BP spending targets.
• Provides on-going tracking of Volume, Share, DME and Equity Performance for their Franchise & Bottler leadership.
MORE AND APPLY
a) Supporting the implementation & execution of country marketing plans
b) Monthly brand business (consumer, shopper, retail) & DME tracking
c) Leading the Adaptation of BU Marketing Programs with local insights.
The Company’s effort in building a strong consumer insight driven business growth model, coupled with development of scalable programs & tools for implementation by our Bottling partners is critical to our short and long-term business success. This person will be a key contributor in shaping the relationship and strategic plan development with these partners.
The key purpose of this role is to execute market brand programs collaboratively with the Bottler Marketing & Operations teams to ensure implementing a strong path to consumer-driven business growth. These programs will require the individual to collaborate with the Franchise Operations, Franchise Managers, Other functions (Finance, IMCC, Operations, Supply Chain, and the Bottlers Marketing & Operations teams to ensure complete delivery of the agreed plan. Lastly, this individual will be required to provide regular business tracking analysis covering their Market.
The key means to achieve these goals are the development of diagnostics, strategies, content, and capability within their region of responsibility. The work of the individual requires leveraging the collective intelligence of our system, through a collaborative approach with their Franchise Leaders, all other Franchise, CEWA and Bottler Ownership Markets. They need to drive the execution and build / adapt their Marketing Plan content in partnership with Creative Agencies, build key marketing competency skills for personal and professional development and act as the key integrator on their projects.
The Initiatives (both consumer and shopper programmes) this person will leverage, create or adapt will be built from local market insights to ensure their local plans are highly resonant across their consumers and will change beliefs, attitudes and behaviours about the brands under their scope, which will lead to incremental brand consumption and purchase ( and ultimately brand love ). They will need to have strong project management skills to ensure programs are efficiently developed and a rigorous ability to measure and analyse the performance data from their markets/programs.
KEY DUTIES/RESPONSIBILITIES:
•Leads Execution of key components of marketing programs; including overall project management agency day-to-day logistics.
•Provides Thought Leadership Regarding How Their Projects/Programs Should Be Adapted & Operationalized Using Local Insights; creating recommended action plans for Franchise Strategy Leader approval.
•Provide proactive budget management and contingency planning to ensure delivery of agreed BP spending targets.
• Provides on-going tracking of Volume, Share, DME and Equity Performance for their Franchise & Bottler leadership.
MORE AND APPLY
Vacancies at COCA COLA IN TANZANIA , 12/17/2015
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