Assistant Commercial Planning and Activations Manager - Serengeti breweries Ltd (SBL)

ROLE PROFILE
Job Title:	Assistant Commercial Planning and Activations Manager
Level:	L6
Reports To:	Commercial Planning and Activations Manager
Context/Scope:	Serengeti breweries Ltd (SBL) operates exclusively in Tanzania and is the 2ndlargest beer company with a market share of 28% and a leader in premium spirit category. It is integrated demand / supply business with 3 operational breweries in Dar es Salaam, Mwanza and Kilimanjaro (Moshi). SBL’s flagship brand is Premium Serengeti Lager, which accounts 50% of SBL sales volumes. The other brands are; Tusker Lager, Tusker Lite, Serengeti Platinum, Kibo Gold, Uhuru, Kick, Pilsner, Senator; while Johnnie Walker, Smirnoff, Tangarray, Baileys are some of the wide range of the Premium Spirits owned. Serengeti Breweries Limited (SBL) is part of the East Africa Breweries Limited (EABL) which is part of Diageo.
Dimensions
Purpose of Role:	The purpose of the role is  to assist Commercial Planning & Activation Manager (CPAM) to achieve the following: To execute, implementation and Assist CPAM to evaluate & analyse SBL”s national promotion programme & competitor’s activity strengths & weaknesses and propose corrective action Executing  BTL promotional plans and strategies for SBL under leadership of CPAM while aligning with Sales team Execute a matrix of national promotional events by month, by brand, by region Assist CPAM to Manage the evaluation of all promotion activity, as agreed Assist the CPAM to Generate new innovative promotion mechanics Assist CPAM to Develop & Execute sales team presenter materials for each brand and promotion activity Assist CPAM to Conduct effective market visits and issue contact report after each visit Execute  & manage different  trade activations & grow SBL share in the market in close liaison both SBL brand & Sales team Execute the Visibility and Cold implications of the one plan. Identify brands to win in each outlet segment. Assist CPAM to design the Visibility strategy based on the One plan Propose / Identify the materials to achieve the brands’ strategy in terms of visibility and activations Propose / identify the fridge / cooler / cold universe and identify the gaps and propose solutions. Deploy and monitor visibility and cold materials and report on a monthly basis. Propose innovative visibility materials to help win the visibility war at the point of purchase Ensure compliance with safety requirements at the work environment
Leadership	Alignment and agreement on the objectives of Cycle Planning Support and agreement on key responsibilities and parameters Alignment and sponsorship of the stages of the quarterly planning cycle Agreement and support on the sign off of the quarterly plan and the role of the CPAM / HCM / MKD and leadership teams if any changes are made outside of the timing windows
Accountabilities	Assist the CPAM to accomplish the cycle planning process , therefore equally responsible for: Assist the CPAM to design and develop BTL promotional plans and strategies for SBL, working in close liaison with SBL brand team   Assist the CPAM (When necessary) to develop sales force presenter materials for each brand and promotion activity Manage the daily relationship with BTL agency and ensure execution standards are adhered as per agreed KPI / Standards Ensure compliance with safety requirements at the work environment. Conducting weekly activations review with agencies, analyse performance and report.
Qualifications and Experience Required:	Qualifications ·A Bachelor degree / Diploma  in a relevant field Experience At least 3 years in brand management, trade marketing and marketing support.

Assistant Commercial Planning and Activations Manager