Job Number:REF/AAR/21062011/Marketing Officer
Reporting to: | General Manager – Health Services |
| Personnel reporting to you: |
| None | Job objective: | To develop and manage the company’s new business portfolio so as to ensure growth and sales targets are met. |
| KPAs : |
| - Budgeting and budgetary control
- Marketing Research and Intelligence
- Competitors analysis
- Selling strategies
- Brand image
| Duties and Responsibilities : | - Develop and implement marketing plans and strategies to achieve and exceed market share and sales revenue targets.
- Develop effective selling strategies.
- Preparation of sectional budget and ensure effective budgetary control.
- Steer market research and intelligence and conceptualize new products in the markets.
- Maintaining the company’s brand image
- Doing competitors’ analysis
| KPMs : | · Marketing plans and strategies in place. · Effective controlling and monitoring of budgets · Market research done · Competitors analysis done often | |
| Contacts: | |
| - All staff – insurance and health services
- Sales Manager
- Paramedic Officer
- Customers
- Appropriate Associations
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| Skills Education |
| - Degree in Business Management or any related field
- Experience in Sales, Marketing and Customer Relationships especially in a Health Insurance Industry
- Minimum 3 years in a Middle Management in health services.
- Proven skills in planning, budgeting, monitoring and reporting, human resource development and management and high level proficiency in computer use.
- Strong leadership skills, Team player and people management skills, strong analytical approach to problem solving, good communication skills – English – written and oral.
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Tracking Category | |
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