Airtel Kenya wishes to recruit a Head of Usage and Retention role within the Marketing. Main purpose of the role is formulate and implement the product management strategy for the company and the annual product plans.
Reporting to the Marketing Director, the responsibilities will include and are not limited to;
Manage the Product and Services budget
Evaluate products and service specifications and initiate or implement changes where necessary, taking into account internal and external customer demands
Manage product lines through entire product life cycle, from launch to maturity
Achieve the desired revenue from the base by designing and developing customized programs for prepaid and postpaid.
Planning and achieving an optimal balance between the cash-in amount and the usage by the customer for Airtel Money
Design, manage, analyze programs and offers to create customer loyalty to the network and reduce churn
Work in close conjunction with the customer care retention team to do targeted promotions of the inactive customers for both Airtel Money as Postpaid
Ensure an error free process for various tariffs/ promotional programs. Develop and implement a process resulting in no customers’ complaints while availing of the program benefits
Design plans and programs for increasing the penetration and the usage of the long distance traffic
Single point of contact for any reporting requirement or analyses concerning Customer Loyalty Management (CLM) or Usage and Retention (U & R)
Have a full understanding of Customer movement to provide accurate forecasting on the basis of past and present performance
Manage and Drive understanding of the impact of any launched campaign
Manage, develop and motivate direct reports
Knowledge, Skills and Qualifications
Bachelor degree in Marketing, Finance, Economics or other related field; Qualified marketer (CIM)
5-8 years’ experience in a similar role within Telecommunications industry with at least 3-5 years handling a product category. Telecom experience is preferable
Project management skills
Customer focused with a good business acumen
Excellent planning and organisational skills
Hands on attitude with the ability to work well in teams
Result oriented with good attention to detail
Good communication and presentation skills
Excellent analytical skills
Ability to innovate and deliver value to business at multiple level
Proven ability to analyse complex business issues and identify, design and implement effective practical recommendations
Ability to manage an outsourcing partner to deliver business solutions
Strong leadership skills with the aability to influence decisions at Executive level
Interested and qualified candidates are invited to apply for the role by sending an application letter and resume to email@example.com.
The deadline for applications is Close Of Business on Tuesday 20th June 2017.