Provide financial decision support to the brand marketing teams through financial analysis and insights, supporting the development and execution of the Brand Plan to drive optimal investment allocation, continuous performance monitoring and course correction when required.
Job deliverables
1. Financial resources are fully integrated in the brand teams, continuously embedding financial knowledge and awareness of the commercial drivers of their business:
• Deep curiosity about the brands, markets and consumers to provide constructive challenge and add value in support of brand decisions.
• Engage with brand teams to explore/understand performance drivers, co-develop potential corrective actions and quantify potential opportunities.
• Develop clear communication with brand team, continuously engaging in the decision making processes.
• Financial insights are supported by consistent measures of value and transparent assumptions, enabling cross-functional review and learning.
2. Brand financial performance is understood and continuously monitored through management P&Ls.
• Combine with qualitative assessments to provide a comprehensive picture of financial performance
• Provide brand financial insights and analysis which are objective, fact based, timely and actionable.
• Evaluate performance again established objectives, using high quality information that is trusted and reflecting “one version of the truth”.
• Evaluate and monitor the impact of new and planned innovation proposals on the Brand financial performance.
3. Brand marketing investment evaluation focused on driving spend effectiveness and efficiency by:
• Determining the optimal allocation of resources for the brand to achieve the strategic targets.
• Driving prioritization towards activities yielding highest returns (financial and or strategic)
• Monitor spend efficiency to adjust and / or reallocate investment levels based on performance, feedback or insights.
• Managing marketing budgets according to plan (budget, forecast) to ensure investments are in line with strategy.
• Post activity reviews are continuously performed, identifying success/failure, quantify actual benefit/impact and extracting lessons for future reference.
4. Co-ordination of budget / forecasting activities relating to the marketing function
Complexity & decision making Lateral thinking and identifying of areas of concern and actions to remedy may be standard but will often be complex and require complex thinking and understanding of the situation, strategy and consequences of the actions.
Consequence of error Impact of errors on analysis could lead to the incorrect decisions being made and financial loss to the company.
Budget None
Ideal Qualifications CPA , CIMA
Personal Attributes • Ability to think laterally
• Analytical
• Persistent, inquisitive
• Confidence
• Good communicator
• Ability to work under pressure and meeting deadlines
Work Experience Required • Professional with 3 years post qualifying experience
• Experience in FMCG company – either in FP&A type role or operational experience
• Solid technical/accounting base
Mode of Applications
All applications supported by CV’s, testimonials and copies of relevant qualifications must be submitted via the respective Departmental Heads to the HR Administrator Salma Nyangasa or via email to (tbl.recruitment@tz.sabmiller.com)
Closing Date for applications: 9th July 2013.
Finance Insights Manager , Tanzania Breweries Ltd
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