Product Marketing Manager Social and Consumer

As a Marketing manager, you are a dedicated business leader, shaping the future of one of our many Google products. Whether you're working on a consumer product (like Gmail, Search, Maps, Chrome or Android) or a business product (AdWords, AdSense, DoubleClick or Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. The role enables you to shape the product development process, organize product launches from beginning to end and form future marketing strategy.

Responsibilities

Develop a strong understanding of customer needs and how to best position our products in the local market, defining and implementing our marketing and communications strategy. 

Be the steward of the Google brands, educating and guiding our partners and team. 

Develop and execute innovative marketing campaigns, working closely with creative agencies on brand and digital marketing efforts. 

Track and analyze marketing programs to optimize overall results and plan campaign and channel mix.

Communicate marketing strategy to stakeholders/senior management across Google; act as a valuable marketing partner and advocate. 

Minimum Qualifications

BA/BS degree. In lieu of degree, relevant skills or equivalent experience.

Broad marketing experience in the market, ideally with solid internet, online services/media industry experience.

Preferred Qualifications

MBA.

International experience working in a large digital environment driving sustained market changes using a variety of social tools.

Understanding of Google's strategic and competitive position. Proven ability to deliver outstanding and highly creative marketing achievements with limited budgets.

Thorough knowledge of off/online advertising planning, tracking and reporting.

Strong aptitude for determining the optimal way to position products in the market and understanding of the search, online advertising, or web publishing markets.

Area

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

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