Reporting to the Head of Customer Marketing, the incumbent will be responsible for leading the development and implementation of effective marketing campaigns that will drive the growth and revenue goals of the small holder segment in line with business objectives.
Location: The job is located in Nairobi and responsible for Mt. Kenya, Eastern and Coast regions
Key responsibilities
- Liaise with the business, territory vegetable team, sales and the technical team and formulate effective campaign strategies
- Support the sales team in the product forecasting and planning
- Ensure the small holder GTM strategy is aligned to delivering grower and channel value proposition
- Develop the annual marketing plan and effectively utilize and leverage available marketing budgets for optimal results
- Define and execute efficient marketing and communication strategies that drive sales
- Utilize available market intelligence tools while applying small holder customer insights to develop strategies to address opportunities in the market
- Participate in the process of pricing vegetable seeds and crop protection solutions
- Collaborate with territory crop teams in portfolio development of vegetable seeds and crop protection solutions
- Be continuously abreast with the changing market environment, anticipating changes and designing appropriate actions
- Initiate and implement initiatives to drive brand ownership in the market and internally
- Lead projects and conduct training to different stake holders as may be required from time to time
Desired Skills & Experience
- Degree in Marketing and Sales from a recognized University or equivalent
- Over 6 years experience in marketing and sales
- Marketing experience in the agricultural sector will be an added advantage
- Proficiency in use of computers
The right candidate for this job will be:
- Customer focused
- Creative
- A good communicator
- Able to drive change and with a great analytical ability
- They will have great influencing and negotiation skills
- They will be able to work under minimum supervision and be ready to travel within their region of responsibility.
Company Description
Syngenta is one of the world's leading companies with more than 27,000 employees in over 90 countries dedicated to our purpose: Bringing plant potential to life. Through world-class science, global reach and commitment to our customers we help to increase crop productivity, protect the environment and improve health and quality of life. For more information about us please go to www.syngenta.com.
MARKETING CAMPAIGN MANAGER
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