Marketing Assistant at Startimes in Nairobi

Job Title: Marketing Assistant-Social Media Development and Maintenance
Department
: Marketing
Reports to
: Marketing Manager
Job Objective
To implement the Company’s Social Media Strategy, developing brand awareness, generating inbound traffic,
cultivating a social media referral network and encouraging product adoption while coordinating with the
marketing department.
Responsibilities

Implement the social media strategy, coordinating with stakeholders across the Company to ensure its
effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and
into all of the company’s products and services

Work with the Product development team to ensure social media tools (e.g. FB connect, Sharing buttons) are
kept up to date

Manage social media campaigns and day-to-day activities. Duties include online advocacy, writing editorial,
community-outreach efforts, promotions, etc.

Manage presence in social networking sites including Facebook, Twitter, and other similar community sites,
posting on relevant blogs, and seeding content into social applications as needed

Become an advocate of the Company in social media spaces, engaging in dialogues and answering
questions where appropriate

Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and
report on effectiveness of campaigns in an effort to maximize results

Regularly feed back insights gained from social media monitoring into the Marketing and Editorial teams, to
help them evolve their strategies in a timely fashion

Monitor trends in social media tools, trends and applications
SKILLS AND COMPETENCIES:
(a) StarTimes personality
:

Integrity and diligence
(b) Professional competence

Time management

Good problem analysis and problem solving skills

Strong sense of responsibility

Flexibility with regard to work schedule

Strong project management or organizational skills

In-depth knowledge and understanding of social media platforms and their respective participants (
e.g.
Facebook, YouTube, Twitter etc.) and how they can be deployed in different scenarios
, a user him/herself
(c) Work related capability:
JOB DESCRIPTION
HUMAN RESOURCES | RECRUITMENT
CONFIDENTIAL

Ability to effectively communicate information and ideas in written and verbal format, and build and
maintain relationships

Team player, with the confidence to take the lead and guide other departments when necessary

Good technical understanding and ready, fast learner

Creative and innovative

Excellent communication skills, especially the written form
Education and Experience

Bachelors Degree, major in
Public relations, Marketing

Deadline: 08/03/2013

Qualified candidates should send their application letters and CV’s quoting relevant skills and experience to
hr.kenya@startimes.com.cn
.
Kindly include names of three referees and a daytime telephone contact. Interviews will be done on a rolling
basis until the position is filled. Only shortlisted candidates will be contacted
Marketing Assistant at Startimes in Nairobi Marketing Assistant at Startimes in Nairobi Reviewed by Unknown on 10:15:00 AM Rating: 5

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