Senior Manager, Marketing Loyalty & E-Commerce

Department: Commercial

Section: Marketing, Loyalty & E-commerce

Reporting to: General Manager Commercial

Authorities

• Expenditure within the company’s approved budget for marketing
• Loyalty & E-commerce P&L

Key tasks:

• Develop the corporate identity and brand of RwandAir
• Develop and implement marketing strategies for each market
• Manage advertising campaigns and monitor effectiveness
• Track and manage customer perception of the RwandAir brand
• Define product delivery and service concepts
• Develop and monitor brand guidelines and adherence
• Actively develop a proactive approach to managing customer relations
• Increase on-line sales via the website and contribute to revenue targets
• Define, develop and implement RwandAir’s customer loyalty strategy to improve acquisition and retention of members.
• Manage all operational functions of the scheme including budget management; customer services queries, management of stock items and development of customer facing materials.
• Coordinate the in-flight magazine, ensure quality and timing deadlines with the publisher
• Manage PR activities and events, be the prime point of contact for press/journalists

Accountabilities:

• Revenue target
• Customer satisfaction
• Brand awareness
• Management of suppliers and partners

Required skills:

• Very strong communication skills
• Ability to work under pressure with short deadlines
• Ability to lead, manage and motivate the team
• Ability to work in complex environments
• Customer focus and attention
• Self-motivation

Required Education & Experience:

• A University Degree in a related field such as Marketing and/or International Business
• Minimum of 10 years experience in Marketing, of which at least 5 in a leadership position
• Several years of experience in Loyalty
• Knowledge of E-commerce, E-solutions, on-line payment and fraud prevention
• Airline experience preferred, but not necessary

How to apply:

• An application letter addressed to Senior Manager – Human Resources
• Recent and detailed curriculum vitae
• Relevant certificates
• A photocopy of the national identity card
• Two passport photos
• Three current referees

The deadline for submitting application documents is 13 May 2013 at 4 pm local time at the front desk of our head office located at Kigali International Airport, Top Floor building or via E-mail.

Senior Manager- Human Resources
RwandAir
Kigali International Airport – Main Terminal Building (Top Floor)
Box 7275 Kigali – Rwanda
Email: alex.karangwa@rwandair.com

Only shortlisted candidates will be contacted. Note: RwandAir is an equal opportunity employer.