Leading Digital TV industry player StarTimes Media is seeking a highly motivated and skilled professional who is suitably qualified to fill in the position of an AR Research Manager.Department: Content
Reports to: Content Director
Job Objective: The AR Research Manager implements the vision and plan of the Content Department in quest to ensure effective and sustainable implementation of credible and reliable AR Research data.
Duties and Responsibilities:
Ensure efficient AR sample household management
Provide on-going training to call center team dedicated to the market research and audience analysis function ensuring that they are able to carry out assigned project task
Liaise with third-party media and audience analysis agencies for large-scale audience and market-research projects
Manage first and third party research providers from the vendor selection process through to day-to-day relationship management
Coordinate and manage audience and market analysis project
Provide regular monthly updates on strategic country-branch media-research development/s.
Work with International HQ team to ensure structural and work-alignment
Provide ST colleagues with intelligent, creative and inspirational consumer research and Insight.
Lead production and delivery of data on ST Audience Rating Research
Identify and deliver audience data to develop existing media products and build and procure new content suitable to the market
Provide regular industry competitive data and broader consumer media insights
Support media sales in client pitches and provide campaign effectiveness reportingQualifications, Skills and Competencies:
First Degree and a Masters Degree in any Social Science field with specialty in Statistics and demographic Studies
Exceptional media research skills with experience of managing quantitative research, research panels/agencies and the ability to disseminate and provide insight to a wider audience.
6 – 10 years’ experience cognate experience, 4 of which must have been spent at a supervisory level
Experience in a similar role either in an Advertising agency, Market Research Outfit, or a Multi-national telecoms organization
Ability to independently develop market/ audience analysis tools or template
Project Management skills
Excellent Oral and written communication skills
Leadership skills
Facilitation skills
Willing to travelSalary: A competitive remuneration commensurate with knowledge and experience will be offered to the successful candidate.
How to Apply
Qualified candidates are encouraged to send their application letters and CV’s quoting relevant skills and experience with the position applied for as the subject to kenyahr@startimes.com.cn
Kindly include names of three referees and a daytime telephone contact. Interviews will be done on a rolling basis until the position is filled.
Only shortlisted candidates will be contacted.
Interviews will be done on a rolling basis until the position is filled.
Only shortlisted candidates will be contacted.
