adidas Country Sales Manager - East Africa

For over 80 years the adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, the adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of Brands and products.

Working for adidas Group means being a part of a company that strives to hire, develop, and retain people with a passion for their work, for sport, for our brands, and to perform on a diverse team.  If you like our products just wait until you meet the people who make them.
As the Country Sales Manager - East Africa you will be based in Nairobi, Kenya reporting into the General Manager - Northern Africa.  You will be responsible for ensuring sustainable and profitable market share growth and continuously strengthening the adidas brand image.

We are looking for candidates with local market knowledge and experience.

Job Profile
  • To ensure a powerful execution of “go-to-market-strategy” for East Africa plus preparation and execution of sell-in to all East Africa customers in alignment with the GTM strategy and targets.
  • To manage effectively cross-functional projects (incl.  Area projects) on a country level
  • WC management (DSO, control on receivables, stock-turns)
  • To balance thoroughly business, marketing and financial objectives in order to derive the “best/optimal” results
  • To analyze & evaluate complex business proposals/opportunities/ threats based on a sound understanding of management, balance sheet and P&L KPI’s
  • To represent adidas as a “brand ambassador” in the country plus build, develop and maintain strong customer relationship management.
  • To ensure best practice transfer (Region/Area) within the country 

  • To staff most suitable persons in direct report positions in alignment with Area HQ
  • To manage all functions as an integrated team by setting team objectives, targets and guidelines
  • To motivate the “country team” to permanently strive for improving current performance levels (“attack spirit”) and to share the passion “All for one – One for all!”
  • Cultivate an environment where employees respect and adhere to company standards of integrity and ethics by integrating these values into all programs and practices

  • To strive for meeting budget targets
  • To report risks versus budget targets as early as possible to Area HQ
  • To actively manage “bad debt risks”
  • To drive retention of key players through talent and succession development
  • Provide sound commercial feedback regarding local business & marketing requirements to Area HQ 

Desired Skills & Experience

Bachelors Degree in related field (business administration/finance/economics)

5-7 years experience in a senior role preferably within Sales and Marketing within branded consumer goods industry in East Africa.

IT Skills
MS Word, Excel & Powerpoint - advanced
Outlook  - intermediate
BI/Grape - basic 

English - fluent
Arabic - advantage

If you are interested in a career opportunity like this, you have a passion for sport and you thrive in a team environment this could be the opportunity for you. Join us. Feel your heart beat like it did when you stepped onto the field, the court, or the track for the first time.

Company Description

adidas strives to be the leading sports brand in the world – an ambitious yet realistic goal. One major lever to achieve this is the brand’s broad and unique product portfolio spanning from apparel and footwear for professional athletes to premium fashion. It allows adidas to address multiple consumer needs, tackle market opportunities from various angles as well as be less affected by one-dimensional market risks. This product portfolio as well as adidas’ commitment to excel in all relevant segments differentiates the brand from competitors and ensures solid market growth, while staying true to the brand’s values. Currently, the brand focuses on five global priorities: Football, Running, Training, Basketball and Originals.

Additional Information

November 8, 2012
Mid-Senior level
Sales, Marketing 
Sporting Goods 
Job ID:
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