Reports to: Consumer Manager
Department: Consumer
Job Responsibilities
- Leading all Tigo consumer and market understanding research
- Leading brand financial analysis
- Consulting with category, segment managers and innovation managers and agreeing on market and consumer research plans
- Consulting management on business impacting market trends & opportunities (competitive intelligence)
- Acquiring consumer insight information
- Creating information brief on market trends and competitive landscape
- Responsible of defining, reviewing and coordinating Research plan
- Consolidates research data and business information
- Participates at innovation proposal process
- Responsible of providing the inputs needed to build product/offer feasibility study such as market segment, size of market, potential demand, price points, etc
Minimum Job Requirements
- University degree in Marketing or Business Administration
- Preferably master degree in marketing
- Senior marketing and managerial experience in FMCG or Telecom
Send your application to recruitment@tigo.co.rw before the close of business Monday, 2nd May,2011
Consumer and Market Understanding Manager
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